The Valley Regional Fire Authority (VRFA) Fire Watch newsletter was a complete redesign from the previous vendor’s design. VRFA didn’t have established brand guidelines, so the design was built off of components and colors from their existing logo. The overall design goals for the newsletter included increased readability, organizing the information/articles in a logical format and visually reinforce the importance of the fire authority through a strong brand identity and featuring the service members.
The project involved development meetings, coordination with the printer, two initial design options, a digital and print-ready version. There are three newsletters designed per year.